Search results for "Opinion leadership"
showing 10 items of 11 documents
Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: E…
2019
Opinion leaders often play key roles in online knowledge-sharing communities, which has intrigued a lot of researchers and practitioners worldwide. However, it is not clear how various characteristics of opinion leaders may affect different online groups&rsquo
The interaction between consumers during the online customer journey
2017
The examination of the customer experience throughout customer journey is important to the business and academia. Creating a strong and positive experience within the customer journey will lead to better outcome by improving performance in customer travel at multiple touch points and through enhanced customer loyalty and word of mouth. There are a number of studies about interaction and online customer journey, but only a few research have explored social interactions between consumers during the online customer experience. The aim of this study is to explain how interaction between customers emerges during the online customer journey, which describes the overall customer experience from th…
General practitioners’ relationship with preventive knowledge: a qualitative study
2014
General practitioners (GPs) do not provide enough preventive care. Nonetheless, without a detailed understanding of the logical processes that underlie their practices, it remains difficult to develop effective means of improvement. Their relationship to knowledge is one of three elements that strongly structure GPs’ preventive work (together with the doctor–patient relationship and the organisation of their professional space).The objective of this article was to explore the question of GPs’ relationship to knowledge about prevention. In 2010–2011, semi-directive interviews with a diverse sample of 100 GPs practising in the Paris metropolitan area were conducted. These interviews were cod…
Stressing the Importance of Adult Immunization: Suggestions for How to Change the Paradigm
2019
From 24 to 26 May 2017, the European Interdisciplinary Council on Ageing (EICA) and the European Union Geriatric Medicine Society (EUGMS) brought together a group of key opinion leaders and stakeholders from the healthcare field, for a conference entitled “Changing the Paradigm: Stressing the Importance of Adult Immunization”. The specific objectives of this meeting were to review vaccine-preventable diseases (VPDs) and vaccine performance in older adults and analyse the impact of the adult vaccination campaigns currently being implemented in Europe. The meeting aimed to improve our understanding of the challenge that vaccine hesitancy or scepticism represents, and how existing barriers to …
Social Media Influencers as Mediators of Commercial Messages
2022
Social media influencers are integral to contemporary organizations’ marketing strategies. Despite growing interest in the topic, there is scant knowledge of how organizations manage and collaborate with influencers in their content production during commercial collaborations. Drawing on semi-structured interviews and a semiotic analysis of social media content, this study elucidates the dynamics of organizations’ commercial collaborations with influencers and discusses how influencers decode and transmit organizations’ commercial messages to their followers in the destination marketing context. Social reality and commercial messages are enmeshed in the content narrative and interpreted by …
An Analysis and Comparison of Expectations and Perceptions on Sustainable Tourism among Italian and German Tourists
2016
The paper investigates the relationship of Italian and German consumers with sustainable tourism through a quantitative online questionnaire. The study’s first aim is to understand the representation of sustainable tourism. It also analyzes if the issue of sustainability denotes an abstract or concrete value to consumers, the extent to which sustainability is considered an important factor in the process of purchasing and consumption of a tourism product, and then becomes a driver for consumers to choose from. The analysis of tourist flows and the literature of the field have shown that in Germany there is extensive experience on the topics of sustainability and sustainable tourism, while l…
The pragmatics of political messages in twitter communication
2012
The aim of the current paper is to formulate a conception of pragmatic patterns characterizing the construction of individual and collective identities in virtual communities (in our case: the Twitter community). We have explored several theoretical approaches and frameworks and relevant empirical data to show that the agents building virtual communities are 'extended selves' grounded in a highly dynamic and compressed, linguistically mediated virtual network structure. Our empirical evidence consists of a study of discourse related to the Latvian parliamentary elections of 2010. We used a Twitter corpus (in Latvian) harvested and statistically evaluated using the Pointwise Mutual Informati…
The first European interdisciplinary ewing sarcoma research summit.
2012
This is an open-access article distributed under the terms of the Creative Commons Attribution Non Commercial License.-- et al.
Digital innovations in rural micro-enterprises
2020
Digitalization gives micro-enterprises and rural areas new possibilities and it can support their competitiveness. In this paper, we have presented one way of supporting the diffusion and adoption of digital innovations in rural micro-enterprises. First, we examined the challenges and digital competence of the micro-enterprises in the rural areas of Central Finland to better understand what they needed. The second step was to develop a workshop concept. Theories of innovation diffusion and adoption were used as a base for these workshops. The last step was to evaluate the developed concept, its effects and challenges. We found that the workshop concept worked well for spreading information,…
“The Limits” of Economic Growth in Romania
2014
Abstract A sustainable economic growth of GDP of 3-4% annually in Romania for the reduction of gaps in development was considered impossible by most institutions of various skill and opinion leaders, as well as of international financial bodies. The reasons cited were delayed public reforms, low growth potential as a result of the crisis, the overview status of the states in the Eurozone dependent on inside community trade and also the prospects for a lasting economic stagnation, the balance sheet effect, as a result of over indebtedness of firms and individuals that substantially reduced inclination towards investment and consumption. Contradicting these forecasts, in 2013, Romania's econo…